Station Profile

u2 no3dFormat & Call Letters

Classic Rock - WBNO-FM

Format Description

B-Rock is not an era of music – it's a state of mind. 

We're The Tri-State Area’s Classic Rock Station: B-Rock 100.9 WBNO-FM.

At B-Rock (WBNO 100.9 FM), we crank it up with a high energy music mix from the hottest rock and heavy metal acts from the ’70s, ’80s, and early to mid-’90s. Along with slick production and hip personalities, B-Rock is a station that really rocks!

B-Rock is Bryan's favorite music mix featuring the rock hits from the ’70s, ’80s, and early to mid-’90s, delivered in a high intensity, fun presentation.

The B-Rock music mix appeals equally to the male and female audience of 25-54 adults. Not only is B-Rock the perfect factory format, but our listeners enjoy it at home and on weekends.

B-Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: B-Rock plays Guns n' Roses, Cream, Def Leppard, U2, Motley Crue, Nirvana, Pearl Jam, Billy Idol, Jimi Hendrix, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Aerosmith, Bad Company, Foreigner, Queen, Doors, Journey, AC/DC, ZZ Top, Heart, Van Halen, Police, Boston, Rolling Stones, Pink Floyd, Cheap Trick, Tom Petty, Led Zeppelin, C.C.R., Who, Queen, Metallica, Black Sabbath, Bad Company, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen, Doors and much more.

B-Rock's Classic Rock music format has also become popular at work for listeners.pinkfloyd

B-Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

B-Rock's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

B-Rock is designed to reach active consumers in their prime spending years.

At B-Rock he music mix and rock presentation offer a perfect platform for advertisers to feature their products and services on the air.

At B-Rock 100.9, we present local news seven times each weekday, including 6 am, 7 am, 8 am, 9 am, 12noon, 4 pm and 5 pm. Our local weather reports are broadcast throughout the day to keep our listeners informed.

B-Rock's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

B-Rock has wide demographic appeal with consumers who have purchasing power!

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Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-54 age group.

Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of B-Rock listeners are male while 30% are female.

Occupation:B-Rock listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Investments: B-Rock targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

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Education: B-Rock listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

ActivityB-Rock attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

B-Rock listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with B-Rock.

HomeB-Rock targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

construction 6- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

B-Rock targets listeners with purchasing power in the Bryan area.


electronics 9B-Rock is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to active, affluent shoppers every week on B-Rock!

community 7We Are Bryan

B-Rock has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At B-Rock, we love taking part in community events and getting behind local causes that affect our listeners.

B-Rock is extremely proud of its commitment to actively support hundreds of worthwhile causes.


We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

dayton 126- Baby Boomers make-up HALF of the entire U.S. population.

 - Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 37-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

B-Rock delivers listeners with a high disposable income in their prime spending years.

Start Your Day With Andy Brigie Weekdays On B-Rock

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The voice of the B-Rock Morning Show, Andy Brigle has been with WBNO since 1992.

He is currently the program and sports director of WBNO-WQCT Radio. Andy grew up to the sounds of WBNO-WQCT and is always excited and passionate about bringing Great Classic Rock to the Tri-State area.  

He lives with his beautiful wife, Stefanie, and has two adult twin daughters, Kaylyn and Kennedy, and is very active in the community. 

You can contact Andy at

Wake up toAndy Brigle, weekday mornings 6 AM to 10 AM on B-Rock.

B-Rock Coverage Map

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